A new survey from commercial real estate firm JLL asked 1,000 parents how they plan to shop for back to school
How much will they spend?
62 percent said less than $250, about 3 percent more than last year
22 percent said between $250 and $500, about 3 percent less than last year
16 percent said more than $500, about the same as last year
Where will they spend their money?
50.3 percent will go to Walmart
47.3 percent Target
15.8 percent Amazon
9.9 percent Staples
7.1 percent Office Depot/Office Max
6.8 percent Kohl’s
5.4 percent JC Penney
4.9 percent Old Navy
3.8 percent Macy’s
2.2 percent Best Buy
The school supply aisle at Target is the second most popular place for school supplies according to a survey. DEBORAH CANNON / AMERICAN STATESMAN 2016
When will they get their shopping done?
54. 1 percent said they will shop at least two weeks before school
33.6 percent said between 2 and 4 weeks before
20.5 percent said more than a month before
10 percent will shop the week before school starts
3.3 percent said they won’t start until after school begins
12.7 percent shop throughout the year as school is needed
How many stores are they shopping at?
53.7 percent said 1-2 stores
32.8 percent said 3-5 stores
7.4 percent 6 or more stores
6.1 percent said no stores at all
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