A new initiative from the White House, Jet.com and Cuties Diapers as well as a counter offer from Huggies will help more babies have enough diapers.
Thursday, the White House started an initiative to provide affordable diapers to the 1 out of every 3 families that cannot afford them. Along with Jet.com and Cuties Diapers, it launched the Community Diaper Program, in which nonprofit agencies can buy diapers that cost about a third of what the name-brand diapers cost through jet.com/jetcares. You also can give a donation there to the National Diaper Bank Network, of which the Austin Diaper Bank is a partner.
Huggies countered today with a program to donate 20 million to 22 million diapers to the National Diaper Bank Network in 2016. In fact, it just donated 10,000 diapers to the Austin Diaper Bank. Parents who use Huggies can cash in their rewards points to donate additional diapers to this cause.
Here are some facts from the White House about the diaper scarcity:
- 1-in-3 American families lack sufficient access to diapers and report not changing their child’s diaper as often as they feel they should.
- The poorest families in America pay twice as much for diapers as wealthier ones do.
- For low-income families, high diaper prices at local corner stores force them to choose between buying diapers versus other essential items.
- Not changing your child’s diaper can expose them to serious health risks like diaper rash and infection.
The Austin Diaper bank has donated more than 300,000 diapers since it began in June 2013 to local nonprofits, who distribute the diapers.
